Wai Tack Kee’s journey began in Hong Kong, where throughout his childhood Joe Tam would bond with his mother in their small kitchen, hand-making traditional Chinese snacks. His love for crafting the perfect recipe led him to enroll in Hong Kong Polytechnic University, where he learned baking techniques and opened his own bakery.  He also studied in Taiwan and infuses Taiwanese flavours into his products. 

Named after his mother and brother, who has supported him throughout his business journey, Wai Tack Kee fuses the traditional recipes of his mother with 20 years of perfecting recipes. Wai Tack Kee’s traditional snacks use all-natural wholesome ingredients.